Following the luxury of the Met Gala - and one influencer's mistimed 'Let Them Eat Cake" lip synch - the internet is demanding action from the celebrity class in response to the ongoing genocide in Palestine. The #BlockOut2024 encourages social media users to block celebrities and cut short their income streams until they voice their opinion on the conflict - but is this a useful form of activism or just virtue signalling from people hoping to win the game of social media? This week Ione and Gina are getting into the pros and cons of digital activism, celeb altruism and the internet's dilution of what it means to be politically active.