Titled ‘FF/17‘ standing for freedom in fashion, based on a predicted trend for SS/17 – underwear garments worn as outerwear. My campaign aims to normalise this fashion, and liberates women in doing so. Making a statement that women in this day and age now have the freedom within their wardrobes to wear what they wish outside of the bedroom without as much judgement as there was in historical present, making referencing to fourth wave feminism and choice.

Photographer – TANYEL JESSIE ARIF, Model – IMANI NAGHTEN, Stylist – ALICIA APARICIO, Make-up Artist – LIZZIE CHECKLEY, Set Designer – LANIA KARIM, Set Assistant – BECKY TUGWELL, Photographers Assistant – JESS DAY