Back in 2012 a Danish born London based singer going by the name Cinnamon Girl released a stand out track ‘Friends’. Fast-forward to 2014 and Camilla Roholm returned, this time under the guise of Invader Girl. The phenomenal unicorn filled video for ‘Starting Fires’, remixed by MS MR, left us wanting more. Her sound is as eclectic as her look, mixing r’nb, pop, and electro with unicorns and sci-fi adventures. We chatted with her to find out what she’s been up to, and what we can expect next.
Who is Invader Girl?
I’m a singer, songwriter, and producer based in London. I’m a giant geek who likes cats and magic!
What instigated the transformation from Cinnamon Girl into Invader Girl?
I felt the music as well as all my other creative ideas had naturally developed so much over time that it seemed right for the name to evolve as well. Plus, I picked the name because I always wanted to be a superhero and Invader Girl sounds like she has way better superpowers.
What does the name mean to you?
I think Invader Girl might be who I am some of the time, but whom I wish I were all of the time. I suppose she’s the better, stronger more confident version of me.
How would you describe your style?
I follow seasonal fashion to a point, but always try to develop my own version. I design and make at least half of everything I wear; I experiment and try not to take clothes too seriously. I like flamboyant slightly ridiculous things at times. Currently I’m probably dressed a bit like a 90’s Goth space pirate.
How would you describe your sound?
It’s electronic pop music but I always use live instruments to so it’s never completely electronic. I suppose it’s the bastard child of retro electro and angry girl punk sent through a modern pop filter. Someone called it Cyber Pop once, and I liked it so I’m sticking with that.
Are the two interchangeable, dependent on the other?
Music will always be my first love, but everything I make is a part of the same creative process. My head is constantly full of mental ideas and I channel that into different things so that my brain doesn’t explode. It all comes from the same place and all are ways for me to further express each idea. One thing definitely influences the other. As soon as I’ve written a song a million visual ideas for videos, films, photos, make up, clothing designs and everything else immediately follow.
Who or what inspires you?
I love working with technology because it’s always advancing and there’s always more for me to learn. That’s why I love producing music. There’s an endless supply of sounds to mold around your song. You have a million options so it feels like there’s no limit to what you could make. I’m really getting into photography and film editing for the same reasons to. I love having massive nerd sessions on my own.
In terms of who inspires me? I’ve always been inspired by strong women in Punk, Grunge and New Wave such as Debbie Harry, Joan Jett. Patti Smith, Courtney Love, Karen O and pop stars like Cyndi Lauper, Madonna and Gwen Stefani because they always seem completely in charge of their own destinies. They all manage to be feminine yet never look weak and are all ridiculously talented.
Tell me about walking in the Pam Hogg show at LFW?
It was amazing and mental and totally terrifying. I loved the outfit I wore so so much. Pam is a total hero of mine. She’s a kickass, super talented, sexy, feisty dream of a female. She’s like a bulldozer of awesomeness and I was really honoured that she asked me to walk for her. I am also wearing one of her incredible body suits in my new video.
What does the future hold for you?
I’m just about to put out my new track Stuck On Me, so watch out for that. I hope everyone will like it as much as I do. Actually I’d like them to like it more than that please!!
Words: Siobhan Frew